Search Engine Marketing
Google Ads Campaign Management
- Keyword targeting and bid management
- Campaign creation and optimization for Google Search and Display Networks
- Ad copy creation with A/B testing for improved performance
Pay-Per-Click (PPC) Advertising
- Development of targeted PPC strategies
- Bid adjustments and budget management
- Continuous optimization for maximum ROI
Ad Copywriting & Creative
- Engaging, persuasive ad copy creation
- Eye-catching visuals and design for display ads
- Testing and refining creatives for improved CTR
Display Advertising
- Banner ad design and placement strategy
- Targeted ads across the Google Display Network and partner sites
- Retargeting campaigns to recapture interested leads
Remarketing & Retargeting
- Custom remarketing campaigns for past visitors
- Dynamic retargeting for specific products or services
- Cross-platform retargeting for a consistent message
Shopping Ads (Google Shopping)
- Product feed setup and optimization
- Management of Google Shopping campaigns
- Product listing ads for e-commerce
Social Media Advertising
- Paid ad campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter
- Audience segmentation and targeting for maximum reach
- Campaign tracking and performance analysis
Conversion Rate Optimization (CRO)
- Landing page design and optimization
- A/B testing for ad and landing page variations
- Strategies to increase conversions and reduce bounce rates
Campaign Analytics & Reporting
- Regular reports on ad performance and ROI
- Detailed analysis of clicks, conversions, and ad spend
- Custom dashboards and insights for campaign improvements
Bing Ads Management
- Campaign setup and optimization for Bing Ads
- Ad targeting and keyword research specific to Bing’s audience
- Integration with Google Ads for seamless multi-platform SEM
Strategy Development & Consulting
- Tailored SEM strategies aligned with business goals
- Competitor analysis and market research
- Ongoing adjustments based on campaign performance